Access to many business web sites from overseas can be challenging due to the man-made network errors or events that impact dynamically URLs with unknown and unpredictable reasons. Even inside China, it can be difficult to ensure reliable access to Chinese web sites from all provinces.
This situation is explained in detail in the article "China Internet: why is it unreliable and how to fix it?" (in Chinese: "威胁中国经济的互联网“肠梗阻”,病根不是GFW"). It is due to a combination of poor monitoring of Chinese Internet and rogue business behaviour by some internet service providers.
Most Chinese companies therefore rely on Chinese content delivery networks (CDN) such as ChinaCache, ChinaNetCenter or CDNetworks to deliver content across China. Chinese CDN companies handle both relations with governement and with Internet service providers to ensure reliable access to content.
Therefore, the first step for a non Chinese company to deliver its content to China with high performance and reliability is to subscribe to a Chinese CDN. This first step requires to get an ICP number in China, by opening for example a subsidiary in Shanghai Free Trade Zone (see article "SMEs and the Shanghai Free Trade Zone").
Then comes the next decision: host servers inside China.
Until now, there was only one solution: host servers inside China using a cloud provider such as Aliyun (not recommendable due to tricky ICP policy), UCloud (quite good) or QingCloud (our favourite). However, Chinese cloud providers are much more expensive, less reliable and less convenient than cloud companies such as Amazon, Rackspace, OVH, Digital Ocean, etc. Moreover, hosting inside China a copy of a web site that is also hosted outside China can lead to many issues in terms of data consistency, marketing or organisation problems posed by the management of a duplicate customer database.
This is why many companies would love to host their backend servers outside China on an affordable and reliable cloud provider and at the same time only manage a single database of users, of products, of content, etc.
We will explain here how this can be achieved.